>>> friday, cyber monday and now on this final full weekend of the holiday shopping season what stores are calling super saturday. what amounts to a last-ditch attempt by nervous retailers to stave off a blue christmas . you may recall this shopping season got off to a pretty healthy start. americans seemed to be in a buying mood. good news for stores and the economy. but since then, business has slowed. and tonight many retailers are going to great lengths to get folks buying again, starting with some pretty big bargains. nbc's michelle franza is among the shoppers in new york tonight.
>> reporter: lester, shoppers here in herald square are out in force thanks to extended hours. although black friday set records a few weeks ago, sales since then have fallen off. that's why today was so important. in new york today, tina mccloud felt the rush and the crush of holiday shopping.
>> every store is crowded. there are lines like almost out the stores.
>> reporter: all on the hunt for deals.
>> we're really trying to be very strategic. get things we know folks will love but get them at bargain prices if we can
>>> and on this super saturday, shoppers around the country were not disappointed.
>> the sales are 40 to 50% off and most of the stoefrs we've gone into today.
>> i just bought a really great sweater for $15.
>> reporter: super saturday with its deep discounts is usually the last saturday before christmas. this year, that would fall on christmas eve . so many national chains and stores slashed prices a weekend early, analysts say, because they can't afford to wait.
>> 40 percent of holiday season sales between december 15th to the 25th, the most important day may be this saturday, december 17th , in determining a very successful holiday season or just a good holiday season .
>> reporter: retailers hoping to draw in customers who have been waiting before spending.
>> it's christmas so you do what you need to do. i shop with coupons to save money. so if there's a store that i know has a sale, that's where we go.
>> reporter: and today, stores were fighting for that business. target offering a $10 gift card with every $75 purchase until noon. j.c. penney slashing up to 70% off clothing, jewelry and electronics. and sears not only offering discounts but staying open until midnight through next week.
>> this is the last hoorah. so retailers are treading water. they're trying to get us in the stores and spending money any way they can.
>> reporter: roughly 40% of shoppers say they've already wrapped up their gift buying, which means the majority of us still have a long way to go for shopping in this next
Source: http://video.msnbc.msn.com/nightly-news/45708939/
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